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23 January 2008

How To Increase AdSense Revenue

How To Increase AdSense Revenue

There are many ways to make money on the internet, and many ways to
help maximize the profit potential of programs like Google AdSense.
When it comes to Google AdSense one of the best strategies is to
use multiple ad blocks on each page of the web site.
Google now allows web site owners to place up to three AdSense ad
units on each page. The posting of several different ad blocks on
the same page can greatly increase click through percentages and
provide a real boost to AdSense revenues.

Adding more ads to each page will provide additional chances for
visitors to click your ads and greater chances for more people to
see your ads. In addition, different ads can be hosted in each
site, providing visitors with more information and greater chances
to click the ads of the advertisers.

This strategy will also increase the chances of users scrolling
down through your site to see what else is offered. In addition,
those visitors will be more
likely to navigate the site to other pages of the web site. Those
other pages, of course, will have their own set of AdSense ads,
providing yet more opportunities for additional revenue from the
ads that are hosted there.

Adding additional ad blocks will also help the stickiness of the
site. Every web site owner knows how difficult it can be to retain
viewers once they have arrived, but by adding both additional
content and additional ads it is possible to get more viewers and
to keep those viewers for longer and longer periods of time.

When using this strategy, it is important to use attractive and
fast loading graphics that will encourage visitors to scroll down
through the site. This strategy will maximize the exposure of the
visitor to the AdSense ads being served, and this in turn can lead
to more click throughs and better profits for your web sites.

Even though the multiple ad strategy can be very effective, it is
important not to overdo it. No one will want to look at a web site
that is covered with ads, whether they are affiliate links or
AdSense hosted ads. It is important to provide viewers with real,
compelling and useful content, and not merely a list of ads. The
key to success in the world of AdSense is to provide a good balance
of high quality content and highly targeted and relevant ads.

The power of AdSense

Many casual web surfers may not know it, but there are many web
sites that are completely financed through advertising revenue
alone. While some sites barely make enough to cover their hosting
costs, other web sites make a tidy profit month after month. One
of the most powerful advertising programs for owners of web sites
is Google AdSense, and more and more webmasters and web site owners
have been discovering the power of this excellent program.

In many ways, the ads served by the Google AdSense program are
quite different than the ads many of us are used to. We have all
seen those web sites loaded down with banner ads and pop ups and
these ads can be quite annoying and off putting. These flashing
banners have for the most part outlived their usefulness, but
Google AdSense ads take a different, and more effective, approach.

Another great feature of the Google AdSense program is that it
provides more highly targeted ads than traditional web advertising.
While a traditional banner ad may require millions of impressions
to get a decent number of clicks, the more highly specialized and
targeted ads created by the Google AdSense program may require far
fewer impressions to achieve the same results.
When thinking about joining the Google AdSense program, it is
important to remember who your potential viewers are and what they
are looking for. If your web site focuses on cars, ads for farm
equipment may not go over very well. Hosting ads for companies
selling car parts, hosting car shows or similar ads may work much
better. The focused ads are much more likely to be clicked, and
every click means revenue for you. These highly targeted ads are a
great way to increase click through rates and AdSense revenue.

Fortunately, Google's AdSense program has taken a lot of the
drudgery and difficulty out of finding targeted advertisers for
your web site. By simply pasting simple and lightweight AdSense
code on your web site, you will be able to allow Google to
automatically provide those ads that are most relevant and
acceptable to your web site visitors. These targeted ads can help
to provide ads to visitors, and when those visitors click the ads
Google shares some of the profit with you.

Of course one of the biggest questions most new AdSense site owners
have is how much money they can make. The earnings of the average
web site owner will of course vary quite widely, and it is
important to remember that there are plenty of sites out there
using AdSense already. The key to success in this competitive
environment is to drive traffic to your site and to provide useful
and compelling content to visitors once they have arrived.

Useful and compelling content has been an important part of
profiting on the web form the earliest days of internet commerce,
and content continues to be a vital part of making money on the
internet. Whether you get articles from article directories,
article sales sites, web copyrighters or write your own content,
you will likely find that it is nearly impossible to make a
significant profit from AdSense without giving web site viewers a
compelling and interesting web viewing experience

AdSense and Holiday Revenue

Many of those who rely on AdSense revenue from their web sites have
discovered a strange and somewhat disconcerting trend revolving
around holidays. It seems that AdSense revenue tends to nosedive
on and around big holidays like July 4th, Thanksgiving and
Christmas.

Anyone who has used AdSense for any period of time knows how
unpredictable that revenue can be, but it seems that the revenue
can be especially erratic around the holidays. Some fluctuations
seem to happen for no apparent reason, while others can occur for
seasonal reasons.

Even different days of the week can sometimes
see different levels of AdSense revenue. Each niche will have its
own good and bad days, so it is important to track those results
carefully in order to fine tune your marketing program.

When it comes to the holiday flux of AdSense, the good news is that
the buildup to the holiday season, particularly Thanksgiving and
Christmas, can be a time for a buildup of income and AdSense
revenue. The key is to get in on the action during the exciting
pre-holiday season, and to structure your business so that the post
holiday plummet is not such a {blocked}er.

One way to accomplish that goal is to create content pages complete
with AdSense code well in advance of the holiday season. Putting
those pages online ahead of time will ensure that the search
engines have plenty of time to discover and index them. The longer
time horizon also gives you plenty of time to tweak and fine tune
the web site for maximum AdSense revenue potential and higher
search engine rankings.

It is also important to carefully build those links in the run-up
to the holidays. It is important to build links to the new pages,
as this can help to enhance your rankings in the various search
engines and therefore your AdSense revenue as well.

It has always been important to think ahead when doing business on
the internet, but it is even more important now, as Google has
lengthened the time between reindexing their sites and the time
needed to get the sites categorized. It is taking longer than
before to get those new pages ranked well, so it makes sense to
leave plenty of time. It is helpful to have a Google Sitemap in
place to help the search engine find and accurately index the site.

As with any type of business, of course, it is important to budget
properly and to anticipate the inevitable declines in AdSense
revenue. The revenue potential for internet based businesses and
internet web sites is virtually without limit, but it is not
unusual to see wide fluctuations in the amount of that revenue for
each web site.

It is important to plan your business budget with
this fact in mind, and to keep funds on reserve to keep the
operation up and running until the ad revenue again picks up. It
is also important to carefully track that AdSense revenue, and to
look for patterns that can help you maximize your earnings
potential. It can take some time for those new to the program to
learn the ins and outs, but it is well worth doing.

It is important to know your marketplace as well. Google AdSense
can work very well for smaller niche markets where there is less
competition, as well as for broad categories where there are lots
of potential buyers. It is important to research each market in
order to determine what the customers are looking for in terms of
content and product offers. The more you can learn about your
potential visitors the better positioned you will be to benefit
from the power of an AdSense revenue strategy.

Badleeshah.

http://shah5560.atwiki.com
Don't Go Just Yet, Please Read on!
I hate SPAM!

22 January 2008

Advertising Headline Templates That Make You Rich

The One Action You Can Take That Instantly Increases Your
Website Sales
=========================================================

If you're getting traffic to your website but few people are
buying, you're like a lot of people I know. You may have a
good product (or service) and a good price. You just don't
have the sales you feel you ought to have.

One action you can take that can produce astounding results
in short order is to change the headline at the top of the
page - or, if you don't have a headline, put one up there!

My friend and co-author Jim Edwards did exactly that on a
promotion that was going south and his conversion rate
jumped up 500% in a matter of minutes!

But if you change (or add) a headline, it has to be the
right kind. This article will give you some important
guidelines that will help you choose a headline that acts
like a booster-rocket to your sales.

First, let's define terms. What is a headline, anyway?

A headline is the first set of words that your prospect sees
on any piece of copy you write. It's just like the
headlines you see in a newspaper.

Here are five typical newspaper headlines. (But… a warning.
The first four are NOT the kind you want on your website):

1. Economy Improves As Unemployment Drops, Consumer Spending
Swells

2. Ninth-Inning Grand Slam Saves The Day

3. Flu Vaccine Shortage Worries Health Officials

4. Spring Rains Flood Farmlands

5. New Computer Chip Promises Better Video On Handheld
Computers

While all these headlines would work well to sell newspapers
and get readers interested in reading the news stories that
follow, only last one would work in marketing, 99% of the
time.

Why? Because most newspaper-style headlines merely sell the
reader on reading the story, but they aren't designed to
create interest in, and desire for, a product or service
that you'd be telling the prospect about.

However, the last headline in the list…

New Computer Chip Promises Better Video On Handheld
Computers

… has a characteristic that could make it work just as well
for an ad as for a news story. It's this: The headline
conveys a benefit ("Better Video on Handheld Computers") of
a product ("New Computer Chip"), and this not only creates
interest in the product. It also creates a desire for that
product - if, that is, you're the kind of person (like me)
who likes video on your computers.

In short, a headline not only needs to capture attention and
keep your prospect reading. It also needs to set the tone
for what the prospect is about to read - and, to create a
mood in the prospect that will begin to make him or her
receptive to taking the action you will eventually invite
him or her to take in your sales copy.

That action might be to buy what you are selling. It could
be just to request more information. Or, it might be to
request an application form, which would lead to the next
step of the sales process.

Whatever action it is you desire your prospect to take, your
headline has an important job to do: prepare the prospect
emotionally for the invitation you are soon about to make.

---

David Garfinkel is author of "Advertising Headline Templates
That Make You Rich," a powerful resource that makes writing
highly profitable headlines easier than anything else. Many
top marketers privately consider this ebook their secret
weapon. To find out more, go to:

http://hop.clickbank.net/?shah5560/nicheadsec

Together We Success,

Badleeshah
Don't Go Just Yet, Please Read on!
I hate SPAM!