Does Giving Away Information Hurt Your Sales?
Hai Everybody,
It may sound contradictory, but giving away some information is
one of the best ways to increase your info product sales.
The simple fact is that people want information and are willing
to pay for it.
When someone is interested in a topic, they may perform a search
on it. Many sites will come up in the results, and the person
that performed the search has the option of scanning all of
those sites in order to find the information they are looking
for.
However, not many people have the time to do that. In fact,
most people do not even have time to read the websites they are
visiting – they simply scan the pages, and just leave.
Many people are naturally skeptical. If they come across your
site, they may be very interested in the information products you
are offering, but they may also wonder if the information is
worth the money.
Giving them a bit of information for free up front can help ease
their fears. They will get a better understanding of the
information you are offering and whether or not they want to buy
it.
Someone who is satisfied with your free information will see
you as an expert; they will trust you and will be more likely to
become your customer.
If you wrote an e-book, try taking a bit of that information and
creating a special report that is available on your site for
free.
If you created a course that contains both print and audio
materials, you can take a sampling of the information and create
an e-course. You can sign up for an auto responder service that
will email a section of your e-course each day to anyone who
subscribes to it.
The point is to give them enough information to what their
appetite; don't answer every question they have. If you leave
them wanting more, they will be more likely to come back.
This also creates a mailing list of people that are interested
in your products. Stay in touch with your mailing list and
continue to market your product to them. In addition to your own
information product, you can also promote other related products
to them using affiliate links.
You don't have to worry about giving away too much information.
It does not matter what subject your information product is
about; there is always another related subject that you can
promote to your market.
For instance, if you had created a paid course on organization
and created a free e-course on the benefits of being organized,
you can create a companion product about time management skills.
Even if the person who received the free e-course on
organization felt all their questions on organizing were
answered, they may be very curious to buy the time management
course.
on it. Many sites will come up in the results, and the person
that performed the search has the option of scanning all of
those sites in order to find the information they are looking
for.
However, not many people have the time to do that. In fact,
most people do not even have time to read the websites they are
visiting – they simply scan the pages, and just leave.
Many people are naturally skeptical. If they come across your
site, they may be very interested in the information products you
are offering, but they may also wonder if the information is
worth the money.
Giving them a bit of information for free up front can help ease
their fears. They will get a better understanding of the
information you are offering and whether or not they want to buy
it.
Someone who is satisfied with your free information will see
you as an expert; they will trust you and will be more likely to
become your customer.
If you wrote an e-book, try taking a bit of that information and
creating a special report that is available on your site for
free.
If you created a course that contains both print and audio
materials, you can take a sampling of the information and create
an e-course. You can sign up for an auto responder service that
will email a section of your e-course each day to anyone who
subscribes to it.
The point is to give them enough information to what their
appetite; don't answer every question they have. If you leave
them wanting more, they will be more likely to come back.
This also creates a mailing list of people that are interested
in your products. Stay in touch with your mailing list and
continue to market your product to them. In addition to your own
information product, you can also promote other related products
to them using affiliate links.
You don't have to worry about giving away too much information.
It does not matter what subject your information product is
about; there is always another related subject that you can
promote to your market.
For instance, if you had created a paid course on organization
and created a free e-course on the benefits of being organized,
you can create a companion product about time management skills.
Even if the person who received the free e-course on
organization felt all their questions on organizing were
answered, they may be very curious to buy the time management
course.
Together We Success.
Badleeshah
