5 Tools To Write Copy That Compels ...
Georganne wrote me this :
Here are 5 tools you can use right now to write copy that compels
your visitors to read what you write and buy what you are selling:
1. Use conversational copy. Write like you talk and you'll make a
better connection with your readers.
2. Use active words. Words have power. Find specific active verbs to paint
your copy, to make it exciting and lively.
3. Make your copy benefit oriented. Honestly, your readers
don't care if your lawnmower has a push button start. What
they care about is that the lawnmower starts easily. Your
owners don't care if your lawnmower has a tight turning
radius. They want to know that mowing around their rose bush
is easy and doesn't require a 30-point turn. Sell benefits
not features.
4. Use common language. Make sure that you use words that
people know. Absolutely do not use tech speak or jargon. It's
boring and you will lose your readers if they don't know what you're
talking about. Do use words that people are familiar with and can
connect to.
5. Use emotions. We all want to feel smarter, richer,
happier, thinner, more respected and so on. Use these
emotions and emotional needs to connect with your reader.
For example, "Do you feel paralyzed every time you have to
go shopping? Do you hate trying on clothes? Does stepping in
front of that three way mirror strike fear inside you?"
You can build a business with a blog. It will keep your visitors
glued to your site. It will bring visitors back to your site.
It will generate traffic and increase your search engine ranking.
Compelling copy sells!
Don't wait another day to get started.
Lets try these useful tips.
better connection with your readers.
2. Use active words. Words have power. Find specific active verbs to paint
your copy, to make it exciting and lively.
3. Make your copy benefit oriented. Honestly, your readers
don't care if your lawnmower has a push button start. What
they care about is that the lawnmower starts easily. Your
owners don't care if your lawnmower has a tight turning
radius. They want to know that mowing around their rose bush
is easy and doesn't require a 30-point turn. Sell benefits
not features.
4. Use common language. Make sure that you use words that
people know. Absolutely do not use tech speak or jargon. It's
boring and you will lose your readers if they don't know what you're
talking about. Do use words that people are familiar with and can
connect to.
5. Use emotions. We all want to feel smarter, richer,
happier, thinner, more respected and so on. Use these
emotions and emotional needs to connect with your reader.
For example, "Do you feel paralyzed every time you have to
go shopping? Do you hate trying on clothes? Does stepping in
front of that three way mirror strike fear inside you?"
You can build a business with a blog. It will keep your visitors
glued to your site. It will bring visitors back to your site.
It will generate traffic and increase your search engine ranking.
Compelling copy sells!
Don't wait another day to get started.
Lets try these useful tips.
Together We Success,
Badleeshah


























