Affiliate AdSense WeBlog|Making Money With AdSense and Affiliates

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09 July 2008

How Multiple Ad Blocks Can Increase AdSense Revenue

There are many ways to make money on the internet, and many ways to
help maximize the profit potential of programs like Google AdSense.
When it comes to Google AdSense one of the best strategies is to
use multiple ad blocks on each page of the web site.

Google now allows web site owners to place up to three AdSense ad
units on each page. The posting of several different ad blocks on
the same page can greatly increase click through percentages and
provide a real boost to AdSense revenues.

Adding more ads to each page will provide additional chances for
visitors to click your ads and greater chances for more people to
see your ads. In addition, different ads can be hosted in each
site, providing visitors with more information and greater chances
to click the ads of the advertisers.

This strategy will also
increase the chances of users scrolling down through your site to
see what else is offered. In addition, those visitors will be more
likely to navigate the site to other pages of the web site. Those
other pages, of course, will have their own set of AdSense ads,
providing yet more opportunitiess for additional revenue from the
ads that are hosted there.

Adding additional ad blocks will also help the stickiness of the
site. Every web site owner knows how difficult it can be to retain
viewers once they have arrived, but by adding both additional
content and additional ads it is possible to get more viewers and
to keep those viewers for longer and longer periods of time.

When using this strategy, it is important to use attractive and
fast loading graphics that will encourage visitors to scroll down
through the site. This strategy will maximize the exposure of the
visitor to the AdSense ads being served, and this in turn can lead
to more click throughs and better profits for your web sites.

Even though the multiple ad strategy can be very effective, it is
important not to overdo it. No one will want to look at a web site
that is covered with ads, whether they are affiliate links or
AdSense hosted ads. It is important to provide viewers with real,
compelling and useful content, and not merely a list of ads. The
key to success in the world of AdSense is to provide a good balance
of high quality content and highly targeted and relevant ads.
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